Nimbus is a photography training programme that teaches employees how to capture and express their organisation’s brand through photography.
After identifying how best to translate an organisation’s brand values through imagery, Nimbus then teaches employees the core principles of taking professional photographs. By guiding employees through practical application of the theory, the programme delivers a cost effective, unique, on-brand royalty free photographic library, as well as a group of internal brand ambassadors.
WORKSHOPS
Through a series of workshops, the group learns about different types of photography, ranging from reportage to portraits and still life. They are introduced to a range of photography equipment and explore how these vary depending on the chosen photography style. The students will also explore how to observe things around them a little differently and learn the best time of day to take pictures using natural light.
LOCATION PHOTOGRAPHY
The group takes portraits of each other, concentrating on composition, backdrop and lighting. They photograph favourite objects and experiment with still life. Subject matter can be tailored depending on the specific photographic needs of the client.
EXHIBITION
At the end of the programme, to celebrate the students achievements, an exhibition can be held showing the work to friends and colleagues. The exhibition acts as an opportunity to further build awareness of the brand and to leverage the work with extensive PR.
Nimbus programme
Case studies
KPMG
Having introduced one brand across all sectors, KPMG needed to
translate their brand into a visual expression, and further embed the
brand into the organisation. We identified the ways in which photography
could be used to express the new KPMG brand through a series of
workshops with the KPMG brand strategy team.
By articulating how
the brand attributes could be communicated through photography, we
created photographic briefs for each of the twelve sectors within KPMG.
Then, in a total of four days, the course introduced 12 delegates from
across the world to the art of composition, the good use of lighting,
how to capture magic, how to photograph people, landscapes and objects
and how to use metaphors to communicate the brand.
Out of a
total of 7,886 photographs nearly 1000 were selected for inclusion in a
brand image library for use across the 12 sectors. This provided KPMG
with unique images to the value of £300,000.
Our Nimbus programme
provided the means for building a community of brand ambassadors across
the world, together with a consistent photographic expression of the
brand.
LLOYD'S
Lloyd's of London was fearful that its recent re-brand would be
viewed with a mixture of cynicism and disinterest. They had to find a
way to engage with the market and employees and help them to buy into
the new positioning, as well as bring together the different parts of
the Lloyd’s market.
We identified the ways in which photography
could be used to build the Lloyd’s brand. Using Nimbus, we trained a
group of selected Lloyd’s delegates to express the brand through the
creation of high quality photographic images.
Brand advocacy was
built across the market and company, with enthusiastic brand ambassadors
ranging from personal assistants to business owners continuing to build
the external expression of the brand.The resulting licence-free image
bank provided new and exciting on-brand photography for a wide range of
marketing materials – including the super-sized prints hanging
throughout the Lloyd's building and the book ‘Hidden Talent’ we designed
and created – which was sold through Amazon as well as Lloyd's.
Nimbus
Photography brought the Lloyd’s brand to life and inspiration to
everyone on the course. The book ‘Hidden Talent’ is a celebration of all
those who took part and shared their view of life at Lloyd’s.
EDF
As part of the plan for getting employees on board with the change
from British Energy to EDF Energy, EDF commissioned us to conduct our
Nimbus programme.
Through a series of workshops with the EDF
brand strategy team we identified the ways in which photography could be
used to express the EDF brand. By articulating how the brand attributes
could be communicated through photography, we then created photographic
briefs for the training course. With the objective of actively
involving people within British Energy in the changeover to the EDF
brand, we trained 36 people from British Energy in the art of
photography and expression of the EDF brand through this medium. As a
result of the course 12 ‘official photographers’ were selected for the
‘cake and conversation’ events that EDF had organised for the launch day
across ten different locations.
At the end of changeover day,
the 12 photographers (now formally part of EDF) returned 2,000 images to
ASHA on USB sticks. A rolling Powerpoint presentation was created using
these images and this was played in the reception areas across the
country on the following working day to celebrate the launch. From over
3,500 images taken during the course, 800 were selected for the EDF
Image bank.
