A photography-training programme that teaches employees how to capture and express their organisation’s brand.

Nimbus is a photography training programme that teaches employees how to capture and express their organisation’s brand through photography.

After identifying how best to translate an organisation’s brand values through imagery, Nimbus then teaches employees the core principles of taking professional photographs. By guiding employees through practical application of the theory, the programme delivers a cost effective, unique, on-brand royalty free photographic library, as well as a group of internal brand ambassadors.

WORKSHOPS

Through a series of workshops, the group learns about different types of photography, ranging from reportage to portraits and still life. They are introduced to a range of photography equipment and explore how these vary depending on the chosen photography style. The students will also explore how to observe things around them a little differently and learn the best time of day to take pictures using natural light.

LOCATION PHOTOGRAPHY

The group takes portraits of each other, concentrating on composition, backdrop and lighting. They photograph favourite objects and experiment with still life. Subject matter can be tailored depending on the specific photographic needs of the client.

EXHIBITION

At the end of the programme, to celebrate the students achievements, an exhibition can be held showing the work to friends and colleagues. The exhibition acts as an opportunity to further build awareness of the brand and to leverage the work with extensive PR.

Nimbus programmes

KPMG

Having introduced one brand across all sectors, KPMG needed to translate their brand into a visual expression, and further embed the brand into the organisation. We identified the ways in which photography could be used to express the new KPMG brand through a series of workshops with the KPMG brand strategy team.

By articulating how the brand attributes could be communicated through photography, we created photographic briefs for each of the twelve sectors within KPMG. Then, in a total of four days, the course introduced 12 delegates from across the world to the art of composition, the good use of lighting, how to capture magic, how to photograph people, landscapes and objects and how to use metaphors to communicate the brand.

Out of a total of 7,886 photographs nearly 1000 were selected for inclusion in a brand image library for use across the 12 sectors. This provided KPMG with unique images to the value of £300,000.

Our Nimbus programme provided the means for building a community of brand ambassadors across the world, together with a consistent photographic expression of the brand.

KPMG NIMBUS – WHAT THEY SAID

“I learnt how to take a good photograph and what a good photo should contain. 
Most importantly we have very many shots for our library – in particular for 
the Automotive, Healthcare, Pharma and Chemicals industry sectors.”
NICK HOPWOOD
– HEAD OF GLOBAL BRAND STRATEGY


“The aim is to understand how we can actually use our brand refresh through the medium of photography but we’re actually learning practically how to take photos so that we understand what the brand is doing from the inside out so that we can become brand ambassadors.”
JANE BLACKETT
– P & T MARKETING MANAGER



“I can see how I’m going to use these fantastic images in the collateral that we’re producing. 
It’s just really exciting to be able to direct and shoot stuff that I know will have relevance 
and help us do what we need to do.”
SARAH ALLEN
– DIRECTOR, ICE PROPOSALS AND MARKETING

“The aim is to understand how we can actually use our brand refresh through the medium of photography but we’re actually learning practically how to take photos so that we understand what the brand is doing from the inside out so that we can become brand ambassadors.”
JANE BLACKETT
– P & T MARKETING MANAGER

“I learnt how to take a good photograph and what a good photo should contain. 
Most importantly we have very many shots for our library – in particular for 
the Automotive, Healthcare, Pharma and Chemicals industry sectors.”
NICK HOPWOOD
– HEAD OF BRAND STRATEGY

“I can see how I’m going to use these fantastic images in the collateral that we’re producing. 
It’s just really exciting to be able to direct and shoot stuff that I know will have relevance 
and help us do what we need to do.”
SARAH ALLEN
– DIRECTOR, ICE PROPOSALS AND MARKETING

LLOYD'S

Lloyd's of London was fearful that its recent re-brand would be viewed with a mixture of cynicism and disinterest. They had to find a way to engage with the market and employees and help them to buy into the new positioning, as well as bring together the different parts of the Lloyd’s market.

We identified the ways in which photography could be used to build the Lloyd’s brand. Using Nimbus, we trained a group of selected Lloyd’s delegates to express the brand through the creation of high quality photographic images.

Brand advocacy was built across the market and company, with enthusiastic brand ambassadors ranging from personal assistants to business owners continuing to build the external expression of the brand.The resulting licence-free image bank provided new and exciting on-brand photography for a wide range of marketing materials – including the super-sized prints hanging throughout the Lloyd's building and the book ‘Hidden Talent’ we designed and created – which was sold through Amazon as well as Lloyd's.

Nimbus Photography brought the Lloyd’s brand to life and inspiration to everyone on the course. The book ‘Hidden Talent’ is a celebration of all those who took part and shared their view of life at Lloyd’s.

LLOYD'S OF LONDON NIMBUS – WHAT THEY SAID


“In an institution such as Lloyd’s there is masses of creativity and the vast majority of it is not expressed. Nimbus was an opportunity for people to get carried away and be expressive without any risk – which, let’s face it, is not what Lloyd’s is renowned for.”

NILEEMA ALLERSTON – BRAND & MARKETING MANAGER


“The Nimbus course taught me to look at objects in a different way. Having access to Lloyd’s 
was a great privilege and an inspiring location to photograph.”

BRUCE CARMANWAR UNDERWRITER


"I didn't think the result would have as much impact as it did."

KATE NEWELLCORPORATE COMMUNICATIONS

“In an institution such as Lloyd’s there is masses of creativity and the vast majority of it is not expressed. Nimbus was an opportunity for people to get carried away and be expressive without any risk – which, let’s face it, is not what Lloyd’s is renowned for.”
Nileema Allerston
– Brand and Marketing Manager

“The Nimbus course taught me to look at objects in a different way. Having access to Lloyd’s 
was a great privilege and an inspiring location to photograph.”
Bruce Carman
War Underwriter

“I didn’t think the result would have as much impact as it did!”
Kate Newell
– Corporate Communications

EDF

As part of the plan for getting employees on board with the change from British Energy to EDF Energy, EDF commissioned us to conduct our Nimbus programme.

Through a series of workshops with the EDF brand strategy team we identified the ways in which photography could be used to express the EDF brand. By articulating how the brand attributes could be communicated through photography, we then created photographic briefs for the training course. With the objective of actively involving people within British Energy in the changeover to the EDF brand, we trained 36 people from British Energy in the art of photography and expression of the EDF brand through this medium. As a result of the course 12 ‘official photographers’ were selected for the ‘cake and conversation’ events that EDF had organised for the launch day across ten different locations.

At the end of changeover day, the 12 photographers (now formally part of EDF) returned 2,000 images to ASHA on USB sticks. A rolling Powerpoint presentation was created using these images and this was played in the reception areas across the country on the following working day to celebrate the launch. From over 3,500 images taken during the course, 800 were selected for the EDF Image bank.

EDF NIMBUS – WHAT THEY SAID

"I have seen your film and photos and the way you have 
celebrated the re-branding of British Energy in EDF Energy Nuclear Generation. It is perfect."

VINCENT DE RIVAZ - GLOBAL CEO, EDF

EDF NIMBUS – WHAT THEY SAID

I have seen your film and photos and the way you have 
celebrated the re-branding of British Energy in EDF Energy Nuclear Generation. It is perfect.

Vincent de Rivaz – Global CEO, EDF