We identified Lark as being a company that really did care about their staff and their customers – treating both audiences with the same traditional standards of professionalism, reliability and honesty. With a consistency and continuity of staff, Lark were able to offer a service crafted from experience, knowledge and expertise. They also had a track record of insuring unique, high-value items, often of historic interest.

Special line illustrations were created for each product category. 
Content was inspired by high-value, design classics across industry sectors. Used together with the stamps, these helped Lark to create a strong, identifiable brand look and feel which created a unique point of difference within this business sector.

Reportage photography was used throughout branded materials, this helped to enforce the personalised service received by Lark’s customers. From Lark’s board members through to support staff across the business, Lark’s employees were celebrated and given a sense of value and stature. This helped to convey a spirit of the confidence and personality running through the organisation.

All brand assets were applied and delivered through online templates. 
These were created as style guides to be used by Lark’s web support teams. 
Best practice principles were developed for the use of these assets, 
and how they would manifest themselves in an online environment.

Part of our ongoing work involved translating the Lark brand into trade show environments. The visual elements that we had developed were applied to create distinctive, eye-catching and immersive spaces in which the brand could be expressed.