Client
Mahon Coaching
A trained therapist with over twenty years’ experience of supporting people with addiction and trauma issues, Rose Mahon established Mahon Coaching to help people make their mark in life. The organisation offers life, and business coaching to help people who are on their own personal or professional journey. Mahon Coaching needed not just a brand that would stand out but also would convey a sense of that journey and the deeper discovery that comes through the working process.
The programmes that Mahon Coaching delivers are intended to provide long-term, positive results through in-depth exploration and understanding of their client’s motivation and needs. To reflect this, we developed the idea of 'more than skin deep' to show that the outcomes she helps her clients reach are more than superficial fixes and are designed to be genuinely life-changing.
‘More than skin deep’ finds expression in the visual styling of the master brand mark which borrows from the world of tattoo art. This bold graphic styling has been taken through the rest of the brand to illustrate each stage of the personal development process. Positive messaging and an orange and black colour palette supports the brand along with black and white reportage style photography.
To reinforce the personal nature of Mahon Coaching’s work, sheets of temporary tattoos were created - each incorporating a positive, determined tone of voice and reflecting the structured approach of the programme which each client undertakes.
The bold, graphic look of the brand is impactful when applied to presentations, clothing, programme collateral and company environments. The messaging and the symbolism within the illustrations help to create a sense of the determination to effect positive change and the progressive aspect of the work Mahon Coaching does.
Having launched in Spring 2022, the Mahon Coaching brand has enabled the business to become established within a relatively short space of time. Now working with over 100 staff at the Nelson Trust, as well as helping independent consultants and senior leaders navigate their ongoing career and life pathways.
ASHA & Co totally captured the essence of who I am and what I do in the branding they created for me. The branding is vibrant, creative, expressive and encapsulates my business offer beautifully. I have had so much positive feedback about the branding and everyone has said how much they can see my personality in it.
Rose Mahon – Founder, Mahon Coaching
