Holland Network wins Graphis Gold

We're delighted to announce that our brand identity The Holland Network has been awarded by Graphis in its annual review of design.

The Holland Network, specialises in strengthening performance in senior leadership teams through personal mentoring and the exploration of ‘Emotional Intelligence’. The identity needed to communicate something of the core activity, whilst also being unique and memorable. The target audience is senior management team members in large corporates – specifically HR Directors. ASHA & Co developed the name and designed the logotype.

The mark was created by using an upper-case ‘N’ to create the cross bar of a sans serif ‘H’. In this way a unique monogram has been made while additionally the two interlocking speech bubbles created from the negative space convey the core concept of ‘one-to-one communication’.

The speech bubbles were used to carry insightful thoughts on leadership which were applied to key touchpoints.

The logotype was awarded gold by Graphis whilst the overall brand identity received a silver award.