Campaign builds momentum for Cheltenham
With the shift away from big city living, our
campaign highlights all the great things life
in Cheltenham has to offer.
With beautiful countryside, award winning schools, great transport infrastructure, and being the UK's hub for the cyber-tech industry; Cheltenham is considered one of the best places to live and work in the UK (Sunday Times Survey 2019). Working with Cheltenham Borough Council, Marketing Cheltenham needed a campaign to show the breadth of benefits and opportunity the town has to offer.
In creating the campaign 'We're Moving to Cheltenham', we harnessed the sense, following the first COVID lockdown, that people were looking for an alternative to big city living. Rather than settle for the usual 'it's great here - why not give us a try?' type strap-line used by so many provincial towns, we wanted to create a feeling of confidence and natural momentum.
The design of the campaign makes bold use of colour and type to show variety. We used compound words - made up of two smaller words, to juxtapose the many benefits of living and working in the town.
We created a promotional video and website to launch the campaign.
