Action for Children nominated for best identity

Our recent rebranding work with Action for Children has been recognised in the Best Identity category of this year’s Drum Roses Awards.

Working with the charity from October 2018, our brief was to develop an engaging expression of the organisation’s character and what they do.

To achieve this, a signature was created set within a friendly star shape. Unique and recognisable, this has liberated Action for Children to create communications with flexibility, vibrancy and variety. The logotype works alongside distinctive typography, tone of voice and a bright colour palette. The nomination follows on from the Transform Award which the brand won for use of typography.

You can see the full case study here: Action for Children