Have you got the ‘S’ Factor?

ASHA & Co has launched a campaign to help corporate organisations that are looking to improve their ratings in ESG (Environmental, Social and Governance) with a particular emphasis on the ‘S’.

In a post COVID world, the way companies behave within their communities will come under increasing scrutiny. The overarching principle will be to ‘do the right thing’. Simple as it sounds it is reflected in the adage that ‘good PR starts with good behaviour’. In developing genuinely effective and quantifiable programmes as part of their commitment to ‘S’, corporates will be able to reap the rewards of increased trust from their stakeholders.


We’ve identified this ‘S’ Factor’ as the ingredient that we can help corporates improve the most. ‘Stand Up & Be Counted’ sets out three key principles to help companies that are seeking to build investor trust and improve customer loyalty, through developing and building a strong ‘S’ Factor’.

“Good PR starts with good behaviour”

Over the last 15 years, ASHA & Co has created many award-winning, innovative social projects. These have demonstrably changed perception, influenced policy, driven revenue, built reputation and delivered authentic, measurable solutions for many communities.

If you’d like to find out more about how we can help improve your ‘S’ Factor contact: us@agencyasha.co.uk